One Company Per City
Paid ads, a setter who calls in five minutes, and a number we're on the hook for. Here's exactly how it runs — and exactly what it costs you if we miss.
The Build
Average ticket, close rate, how many installs you're doing now and how many you could do next month. We don't write a single line of copy until we know what a job is worth to you. The ad budget is reverse-engineered from that, not guessed.
Most home service ads don't fail on the footage. They fail because the offer is 'call us for a free quote' — the same thing your four competitors are saying. We build something a person would actually stop scrolling for, then we make sure you can deliver it profitably.
Scripts, hooks, and a shot list. You film it or we film it. Either way you're not handed a Google Drive folder and told good luck — we tell you exactly what to say, in what order, and why each line is there.
This is the part almost nobody does. A lead fills out the form and a human is on the phone with them inside five minutes, while they're still holding the device. Leads that get called in five minutes book at multiples of leads called the next morning. The lead isn't the product. The conversation is.
Not a spreadsheet. Not a CSV. Confirmed appointments, on your calendar, with a reminder sequence behind them so they actually show up. You wake up and look at your week.
The Guarantee
Every agency says they get results. Almost none of them will write down what happens when they don't. We will.
The range depends on your city and your spend. We put the specific number in writing before you pay us anything.
If we commit to a number and come up short, you don't get an explanation. You get a credit — $150 for every appointment we said we'd deliver and didn't.
We only take one business per trade per market. Once your city is taken, it's taken. We're not running your competitor's ads out of the same office.
What It Costs
That's the whole structure. We don't take a percentage of your revenue, we don't take a cut of your jobs, and we don't have a pricing page full of services you didn't ask about.
The specific number depends on your city, your ticket and how much you can put behind the ads. We give it to you on the call, in writing, before you owe us anything — along with the appointment number we're committing to.
Fit
Questions
Because the honest answer depends on your market size, your average ticket and how much you can put behind the ads. A number on a webpage would be a guess, and you'd hold us to it — fairly. Fifteen minutes on the phone and you'll have a real one, in writing, before you owe us anything.
A setup fee to build it — offer, creative, tracking, the setter system — and a monthly to run it. That's it. We don't take a percentage of your revenue and we never have a reason to want your ticket higher than it should be.
You get credited $150 for every appointment we committed to and didn't deliver. It comes off your next invoice. We don't send you a report explaining the market, we send you money back.
That's where we cut our teeth and it's the business we own, so it's where we're sharpest. But the machine is the same across home services — roofing, window cleaning, garage doors, holiday lighting, pressure washing, remodeling. If you sell a high-ticket job to a homeowner, this works.
It helps, and the owner-on-camera ads almost always beat the polished ones. But no. We've built winners with a tech, a crew member, or a customer on camera instead. What we won't do is run stock footage and call it creative.
We do. That's the whole point. If we handed you leads to call, we'd be an ad agency, and you'd be back here in four months telling us the leads were bad.
Most of the timeline is offer and creative, not the account build. We give you a start date on the call, once we know what we are filming and what the offer is.
Fifteen minutes. You'll leave with your number, your appointment commitment, and an honest answer about whether we're the right call.
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